It all started when...

Vrati Smida is the craftsman behind zeLi!  Chef, artisan, Czech native, and master of infusing the humble cabbage with mind-blowing flavour and scrumptiousness, he has given his childhood staple a culinary makeover. When he couldn’t satisfy his hankering for good, old-fashioned sauerkraut after moving to New Zealand, Vrati rolled up his sleeves and set about making it himself. The first batch was created by combining traditional equipment, old-school craftsmanship and his grandma's original recipe, with fresh and modern flavours. It was so bang-on that he’s been making it that way ever since.


Retail Locations



Juk "Jass Underground Kitchen"    203 Jervois rd, Herne Bay

Salash Delicatessen                      Salash at Victoria 210 Victoria St W

Howick Village Grocer                  33 Picton St, Howick

Whitford Food Depot                   5 Whitford-Maraetai Rd, Whitford

SIP Kitchen                                  25 Apollo Dr, Rosedale, Auckland 0632

                                                   12A Melrose St, Newmarket, Auckland 1023

Westmere Butchery                     131 West End Road, Westmere, Auckland 1022

Gladstone Butchery                     64 Glastone Road, Parnell

The Meat Room                           26 Anzac Road, Browns Bay

Victoria Ave Butcher                    170 Victoria Avenue, Remuera

Aussie Butcher                            Unit G, 10 Margan Ave, New Lynn

Froggies Fruit and Veg                1537a Waiuku Rd, Waiuku 2681

Alpha Buthery                             2/326 Main Rd, Huapai, Kumeu 0810


Midnight Baker                           218 Dominion rd, Mt Eden

Casador                                     854 Dominion rd, Mt Eden



Timbuktu Nomadic Deli              7 Belgium St, Osten



Merchant of Taupo                   114 Spa Rd, Taupo 3330

Raw Balance                            45 Oruanui St, Taupo


NEW PLYMOUTH          

Down to Earth                         268 Devon Street West

The Fridge Butchery                 47 Devon Street West



Moore Wilson’s                        Corner of Tory Street and College Street, Te Aro, Wellington

Moore Wilson's                        Porirua, Kenepuru drive



BV Gourmet                            2A Park Terrace, Blenheim



The Villa Bites and Beverages   14 Whitby Way, Wakefield



Nosh Food Market Kerikeri       1993 State Highway 10, Waipapa 0295



Bellatino's                                 9 Napier Rd, Havelock North 4130



Chantal shop                            45 Hastings St, Bluff Hill, Napier 4110

Mylk Food store                        Napier - 95 Ford Road, Onekawa (directly behind the new Eurocity on Prebensen Drive)

                                                Hastings - 1/800 St Aubyn Street East, Parkvale, 4122